I GOT FIVE ON IT
A campaign that celebrates the top leading shot blockers in the NBA. These were players that dominated the paint and defended the hoop at all costs. Not by rejecting shots with a finger, but by putting a full palm on forceful dunk attempts. Redefining the popular 90’s hip hop song, “I got five on it”, to become a basketball term that means putting all five fingers on a shot block.
Art Director
